Brand

The Rising Ledger.

Three ledger columns climb toward a small sun. It reads as growth plus clarity: sound finance and clean data, rising into the light of AI and automation.

Lumen Ledger FINANCE · DATA · AI & AUTOMATION · CONTROLS
Lumen Ledger FINANCE · DATA · AI & AUTOMATION · CONTROLS
App icon · favicon · small · one-color
Official logo

A · Rising Ledger

Three ledger columns climb toward a small sun. The columns are the ledger: accurate books, clean data, and controls that hold up. The sun is the light we bring to them, increasingly through AI and automation that turn manual work into insight.

Together it reads as growth plus clarity: finance that rises, data that's visible, and processes that run smarter. Descriptor: Finance · Data · AI & Automation · Controls.

Clear space

Keep space equal to the sun's height on every side of the logo.

Backgrounds

Navy columns on paper or white; paper-white columns on navy. The sun is always gold.

Small sizes

Below 32px, drop the sun's rays and the descriptor, and use the app icon for favicons.

Palette & type

Color and typography

Deep Navy
#0B1F3A · Primary
Lumen Gold
#F2B544 · Accent / light
Paper
#F8F7F4 · Background
Slate
#5B6B7F · Body text

Typeface

Plus Jakarta Sans

Bringing clarity to your numbers. 0123456789

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